Brand Repositioning for a Heritage Signage Company
Fitzpatrick Woolmer
Visual Identity Design, Logo Design, Brand Guidelines, Print Design, Digital Design
Fitzpatrick Woolmer is a long established signage company with a strong reputation for craftsmanship, quality and specialist expertise, but their brand no longer reflected the level of work they were known for. As both illustrators and makers, their strength sat in the detail, precision and care behind every project, and the rebrand needed to bring that to the surface.
I creatively led and executed a full brand redesign across print and digital, repositioning the business with a stronger sense of modern heritage. The aim was to create something that felt established and trusted without feeling dated, balancing confidence with craftsmanship.
The new identity drew from ideas of navigation and wayfinding, reflected most clearly in the logo design itself. Alongside the visual identity, I developed a full rollout across brand guidelines, print collateral and digital touchpoints, creating a system that felt consistent, refined and built to last.
