Interior design studio rebrand

Creative Direction, Brand Strategy, Visual Identity Design, Brand Guidelines, Art Direction

Design ID is a Kent-based interior design studio specialising in hospitality and commercial spaces. Following its acquisition by Bramling Workshops, the business needed a rebrand that reflected its next stage of growth.
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The challenge was to move the brand beyond its strong reputation in the pub sector and position it more confidently across hospitality, retail and commercial interiors, without losing the trust of existing clients.
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The new identity focused on craftsmanship, tactile materials and warm, rich tones that reflected the quality of the spaces they create. Refined typography and a cleaner visual system brought more structure and consistency, while a more considered palette gave the brand a stronger sense of maturity and warmth.
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Applied across digital and print touchpoints, the rebrand gave Design ID a more elevated presence and helped reposition the studio for a wider range of opportunities.