Sylvicta is a natural translucent barrier paper designed as a sustainable alternative to plastic packaging, combining full recyclability with resistance to grease, oxygen and fragrance transfer.

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Working as part of a product launch, I was responsible for the design of a suite of physical and presentation materials to communicate its technical and commercial potential. This included a showcase box designed for Luxepack Monaco, a swatch book and a launch deck developed to demonstrate how the material performs across food and fragrance packaging applications.

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The focus was on translating technical material benefits into something tangible and persuasive for a commercial audience, creating a system that could be used across sales and client conversations.