Summer Campaign Design
COOK
Creative Direction, Campaign Design, Art Direction, Retail and Point Of Sale Design
COOK’s 2022 summer range campaign was designed to feel vibrant, fresh and transportive, drawing inspiration from Mediterranean food culture, colour and atmosphere. The aim was to create a seasonal identity that felt visually distinct in store while remaining flexible across a wide retail rollout.
As design lead on the campaign, I developed the core visual direction, art directed the photography approach and created the point of sale system used across stores nationwide. Central to the campaign was establishing a new seasonal colour palette, carefully designed to work consistently across a wide variety of window shapes, store layouts and physical formats.
Alongside developing the campaign system, I briefed and directed the wider design team through rollout across multiple touchpoints, ensuring consistency across print, retail and supporting campaign materials.
The final campaign brought a brighter and more contemporary feel to the summer range while maintaining the warmth and accessibility central to the COOK brand.
Batch Cooking Guide
COOK
Editorial Design, Illustration
This batch cooking guide was designed for COOK as a practical resource to help customers plan and prepare meals in advance using their products. The aim was to make batch cooking feel simple, approachable and aligned with COOK’s wider focus on good food made easy.
I designed the guide to be used both digitally and in print, balancing instructional content with a warm and accessible visual tone. The layout and structure were carefully considered to make the information easy to follow while still feeling engaging and brand led.
