Island Paradise Campaign
Elizabeth Scarlett
Creative Direction, Campaign Strategy, Art Direction, Photoshoot Production, Video Direction, Graphic Design
Island Paradise was a campaign for Elizabeth Scarlett launching a new collection inspired by tropical island landscapes, wildlife and ocean life. A portion of sales supported Blue Marine Foundation, so the work needed to balance product storytelling with a clear sense of purpose.
The brief was to move the brand beyond its social first output and towards something more considered and editorial. At the time, the brand leaned heavily on Instagram marketing and discount led activity and the aim was to start reshaping that perception into something more desirable and enduring.
We shot the campaign in Ibiza on a limited budget, marking the brand’s first full production abroad. The creative direction balanced natural light, texture and a more atmospheric sense of luxury with the demands of a social first output. The aim was to elevate the imagery without losing its clarity or effectiveness as promotional content across social ads.
Alongside art directing the shoot, I developed and executed the graphic system across campaign assets, social and digital rollout, creating a more restrained visual language to support the collection launch.
