This campaign for Elizabeth Scarlett was built around a narrative led brand film designed to show the products as part of everyday life rather than standalone accessories. I was the sole creative lead on the brand, responsible for concept, narrative and execution across film, stills and campaign design.

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The story followed a day in the life of a young woman, from waking up with an eye mask to getting ready with her wash bag, collecting picnic supplies and gifting something to a friend. The aim was to make the products feel naturally woven into moments of routine and connection.

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Shot across multiple locations in the Cotswolds, the visual direction focused on softness, warmth and a subtle vintage sense of countryside charm. The challenge was creating a cinematic brand film while capturing product photography and social first content at the same time, making every scene work across both storytelling and campaign rollout.

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Alongside directing the shoot, I developed the wider graphic system across the campaign, creating a more atmospheric and emotionally led launch for the collection.